Xinxin Ou (Olive)

Alumni background

Olive is a communication specialist with over five years of experience in branding, marketing, communications, and research.

She is presently the Marketing Manager at Beatbot, a tech brand focused on the global robotization of swimming pool environments, where she develops and executes marketing strategies to boost brand visibility and customer engagement.

Previously, Olive served as Brand Manager at Anker Innovation, overseeing long-term global strategies to elevate brand awareness for its international brands, including Anker, eufy, Nebula and Soundcore. She also gained experience at Mindray, a global medical device provider, and Edelman, a leading public relations and marketing consultancy.

Olive holds dual bachelor’s degrees in Journalism from the University of Missouri, USA, and Guangdong University of Foreign Studies, China. In 2024, she earned her Master’s in Media and Communication from NTU’s Wee Kim Wee School of Communication and Information through the Hinrich Global Trade Leader Scholarship.

Personal statement

After four years of work facilitating global trade through communication, I found it more and more difficult for people to reach consensuses due to significant cultural gaps and increasingly differing point of views. I believe that effective communication has the power to bridge such gaps by creating dialogue that promotes respect and understanding for each other’s views. It also creates a better environment in which to facilitate mutually beneficial trade. I hope to devote my time and energy to delivering information in ways that bring people together.

Between the generous scholarship, and the strong network I will have access to, the Hinrich Foundation will help me explore and understand how to leverage my communication skills to facilitate global trade. In addition, the Hinrich Foundation can also offer me real-world practice and hands-on opportunities to better my business acumen on an international scale.

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